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Business Strategy

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The research aims to outline the perception of sustainability and the rising needs of vacationers from Lima, the capital of Peru, when visiting the Paracas National Reserve through the pandemic. The paper is non-experimental, quantitative, explanatory, and transversal research. A survey was applied to eighty three respondents from Lima who had visited the Paracas National Reserve earlier than and during the pandemic. For information collection, the survey technique with Google Forms was used; quantitative knowledge had been analyzed utilizing MS Excel. It is concluded that vacationers from Lima are aware of valuing the biodiversity of the Paracas National Reserve during the pandemic and take care of its environment. In addition, they care about staying healthy, contemplating all of the recommended protocols.

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