This diversification and hyper-personalisation cannot be achieved without a robust technological side, which startups integrate by de facto. Tech-enabled personalisation just isn't only fascinating in the product itself, but additionally within the communication and model messaging, representing a robust decision-making issue amongst digital-native shoppers. © 2022 KPMG LLP a UK restricted liability partnership and a member agency of the KPMG global organisation of impartial member companies affiliated with KPMG International Limited, a private English firm limited by guarantee. Maximise new opportunities and meet challenges head on in the leisure industry. Our opinions are our personal, and haven't been reviewed, accredited,…