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Examples of non-market stakeholders embody the general public, communities, activist groups, business support teams, or the media. Many firms today have a buyer focus (or market orientation). This implies that the company focuses its activities and products on shopper calls for.
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They can also expand their business with any of the opposite concepts above to create further income streams by “productizing” their services through physical or digital items. You can curate merchandise from one or more suppliers into your personal online store under a theme that focuses on a selected niche, like gear for yoga enthusiasts or water bowls for dog house owners. When a customer buys a product from you, the order is shipped to your supplier who fulfills it on your behalf. However, you are still responsible for your own marketing and customer …