Knowing the needs of consumers will increase fashion companies' sales and profits. Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Modern Westeners have a vast number of choices in the selection of their clothes. What a person chooses to wear can reflect their personality or interests. When people who have high cultural status start to wear new or different styles, they may inspire a new fashion trend. People who like or respect these people are influenced by their style and begin…